About Digitally Inclined

 Hello, this is Kushilov.

I started my Marketing career in 2017. Working abroad, I was exposed to diverse cultures and environments. People across the globe may look and live differently but they all bleed red.

After working for the better part of a decade, I realized, the need to keep updating myself. The present world is steadily going through digitization, and we must take full advantage.

Digital Courses

Upon realization and after necessary research I felt a direct exposure to the tools would be best for me. I had multiple Digital Courses in front of me that would help me upgrade myself, namely:

Google Analytics of best digital skills to have in 2022-2023

1. Artificial Intelligence: AI experts’ primary objective is to build robots with human-like intelligence. These devices can do activities that call for the human intellect. AI Systems display intelligent behaviours like knowledge representation, learning, and reasoning.
2. Cyber-Security: Cybersecurity acts as the first line of defence for all internet-connected devices. This includes their hardware, software, and data, against online attacks. People and Organizations use this technique to block unauthorised access to data centres and other digital systems.
3. Cloud Computing: Cloud computing uses the internet to access computer services like databases, software, servers, networking, and analytics. It allows the storage of files and programmes online on distant servers whilst keeping the computer hard disc free.
4. Blockchain: Blockchain is a computer network that stores copies of transaction records. Data stored using this technique makes system updates or hacks challenging or impossible. With access to the required tools and understanding of Blockchain, one can have a bright future in this Industry.
5. AGILE Project Management: Agile project management focuses on stakeholder collaboration, quick turnaround, and adaptability to change. Software Industry is the primary user of this project management style.
6. Content Marketing: It establishes organisations or people as thought leaders, content is essential for increasing brand recognition. Experience in content marketing will prepare individuals for any valued and marketable industry.
7. Data Science: Data Science industry has many advantages like Data Mining, Machine Learning, Data Analysis, etc. In recent times the industry has steadily grown, and career prospects appear very promising.
8. Robotic Process Automation (RPA): RPA automates any repetitive and normal office work. As an adaptable technology, RPA will replace a massive portion of the future manpower. “Robotic process automation” is the development of a software robot to do any repetitive business task.
9. Metaverse: The metaverse has revolutionized the digital world. A new avenue of business opportunities, like virtual music festivals and NFT-based businesses have started. Significant IT organisations have started adopting the Metaverse for its enormous potential to improve the digital world.

Based on the above understanding, I decided to go for an advanced Certificate in Digital Marketing. This Digital Course allowed me, hands-on experience in Content Marketing and a detailed understanding of the underlying Analytics.

Advantages of Digital Marketing

Today, all established companies are looking to build an online presence that their target customers can recognize. This makes Digital Marketing an effective replacement for Traditional Marketing efforts. The importance of Digital Marketing is for being the way of the future is as follows:

1. Reach: Digital marketing enables companies to reach a larger audience. This is through the popularity of the internet and social media.
2. Economical: Digital Marketing Strategies like Email Marketing and Social Media Marketing are much more economical. In comparison, Traditional Marketing Strategies like Print Media and TV Advertisements are expensive.
3. Measurable: Digital Marketing helps monitor Website Traffic, Clicks, Conversions. This provides a real time feedback of the marketing strategy effectiveness. A clear understanding of the situation helps in focused efforts.
4. Personalization: Businesses may tailor marketing messages for the target audience with similar interests, behaviours, and demographics.
5. Flexibility: Digital marketing enables companies to swiftly modify their marketing plans in response to shifting customer preferences or market conditions.

In today’s increasingly digital environment, digital marketing holds a lot of importance. It gives a direct route for engagement with the Target Audience. The availability of real-time analytical data allows prompt responses from companies and faster resolutions in comparison to traditional methods.

Through this blog, I intend to share the knowledge of Digital Marketing with those that are willing to learn.

The blog post: Secrets you need to know about Digital Marketing, gives a brief description of the fundamentals.