5 steps to build the best Content Marketing Strategy

Content marketing strategy aims to create valuable and pertinent content that can attract, interest, and sustain your audience.

The most effective way to promote your brand is through content marketing. Ideally, this approach will make your company stand out when customers are ready to buy.

Let’s look at content marketing strategies and how to create them.

Introduction: Content Marketing Strategy

Your overall approach for producing and distributing content to expand your audience and accomplish a variety of commercial objectives is called your content marketing strategy. Examples of content marketing include:

The objective is to communicate effectively with both present and potential customers.

You may manage your distribution timetable with the aid of a content strategy, sometimes known as a “content calendar.”

It is crucial to have a content marketing plan.

Importance: Content Marketing Strategy

We can establish clear success criteria, accomplish specified improvement procedures, and achieve specific targets with the use of a content marketing strategy.

Compared to arbitrarily creating material and hoping for the best, this is a more successful method and clearly shows the controllable factors. In fact, marketers who believed their content marketing strategy was exceptionally effective have documented it and it can be referred here.

Benefits of Content Marketing Strategy can be simplified as follows:

Marketing Funnel

Businesses use utilise content marketing to draw in leads, convince potential customers to buy your product or service when they are shopping around, and seal deals.

Effective Content Marketing Strategy will need delivery of the right content at each stage of the Sales Cycle and encourage the customer to move ahead in the Marketing Funnel.

Marketing Funnel

Awareness stage

The 1st stage of the marketing funnel is the awareness stage. It requires content focused on your audiences’ problems. An empathic content will attract more attention and foster audience engagement. At this stage, the content should be more educational, and advice based. It should focus problem recognition and intended solution.

Consideration stage

The 2nd stage of the marketing funnel is the consideration stage. The Customer is introduced to the brand providing the solution at this stage. This is a hybrid stage both educating the audience as well as marketing the product. Here the audience is educated about the product, its features and a comparison of different products for their consideration.

Closing stage

The 3rd stage of the marketing funnel is the closing stage. This stage focuses on sales and convinces the customer why your product is the best. Essentially upholding your USP’s and comparing them with your competitors.

5 Essential Steps to build a Content Marketing Strategy

The 5 core elements for an effective and successful content marketing strategy are:

Elements of Content Marketing Strategy

Audience Personas

The 1st step is to identify your audience. It will be difficult to frame your Strategy if you don’t know who you are targeting. A few ways to identify your target audience are:

1. Survey your Audience.
2. Follow Industry Trends.
3. Identify your Audience segments.
4. Identify your competitors target audience.

Brand Story and Positioning

A brand story is a flashback to your roots for your customer. It should reflect your history, mission, purpose, and values.

Your story should give a message and address the solution you are providing, it is a way for your audience to connect with you. The brand story sets the pace for your Marketing Strategy and decides the kind of content your audience should expect from you. The major focus of your story should revolve around:

1. Your Audience is the Protagonist of the story.
2. Brand Personality
3. Brand Mission and Values
4. The solution your Brand is providing and how it benefits the Audience.

All content you make must continue this brand story and build on top of it. You must make sure that the content paints the right image for your brand in all your content marketing channels.

How a Brand Story Works

To recognize your brand story and market position you can ask yourself a few simple questions:

1. Who are my Customers/Audience?
   1. What customer problem is my product solving?
2. Who are my competitors?
   1. What is their marketing strategy?
   2. Who are their Target Audience?
   3. What are the product Features?
3. What is my Brand s USP?
   1. What solution is my brand providing?
   2. What are the reasons my product is better?

These Questions will shape your Brand Story and give the necessary direction for your Marketing Strategy.

Mission Statement & Value Proposition

It is essential to establish and maintain your Brand s Credibility. One of the ways to do that is by defining a Value Proposition and a Mission Statement.

A Value Proposition clarifies the value addition your Brand brings for its Audience. This will give you a sense of direction when creating your content strategy.

A Mission Statement is a short summary of your audience, benefits you provide to them and the consequences of these benefits to the audience.

Business Case and Content Marketing Goals

A Business Case documents why a Content Marketing Strategy must be undertaken, the costs involved, and the benefits involved.

A simple way to formulate your Business Case is by identifying how content marketing will help in achieving the Business Goals. You will also have to catalogue the resources to be invested and the expected results you would generate.

This exercise will help you calculate a definite budget for Content Creation and Marketing. Essentially Project Management Software’s can come in handy when tracking these goals in a company.

Action Plan

A content plan will help put down detailed marketing strategy for every step. The major steps to note here are:

1. Decide content topics for each campaign.
2. Decide content formats.
3. Decide content distribution channels.

Specific elements in the content calendar that need delicate attention are:

1. Content topics and keywords
2. Important dates
3. Titles and headlines
4. Content categories
5. Content formats
6. Audience characteristics
7. Measurement metrics

Summary

In conclusion, Content marketing strategy is an effective way to promote a brand. It aims to create valuable and pertinent content that can attract, interest, and sustain an audience. It is important to have a content marketing plan and establish clear success criteria. Benefits of content marketing include increased traffic, improved credibility, domain authority and better engagement with audience.

The Marketing funnel that forms the foundation for any content marketing strategy can be divided into 3 major stages, the Awareness, Consideration, and Closing stage. Awareness stage requires content focused on the audience’s problems, while consideration stage introduces the brand to the customer. Closing stage focuses on sales and convinces the customer why the product is the best.

The 5 essential steps to build a successful content marketing strategy are: Audience Personas, Brand Story and Positioning, Brand Personality, Brand Mission and Values, and Market Position. Audience Personas should be identified through surveys, industry trends, segments, and competitors. Brand Story and Positioning reflect the brand’s history, mission, purpose, and values.

The most important details in this text are the importance of defining a Value Proposition and Mission Statement, a Business Case and Content Marketing Goals, an Action Plan, and Measurement metrics. The Value Proposition clarifies the value addition your Brand brings for its Audience, while the Mission Statement is a short summary of your audience, benefits you provide to them, and the consequences of these benefits. The Action Plan will help put down detailed marketing strategy for every step.